When choosing between a traditional trade fair and an online one, there are a few things to consider. First let's checkout the similarities of those. They offer a chance to companies to demonstrate their achievements, give them publicity, allow them to exchange business contacts and see the trends in their spheres of business. This way they are very much alike. On the other hand, online special occasion trade fairs do not presuppose inordinate financial contributions and the excessive use of human resources. The costs of travel, accommodation, design and maintenance of stalls in simply not there. There are no transportation and security costs, not to mention the lack of necessity to hire and send personnel to the other end of the world and pay higher salaries for doing so. Thus, the biggest advantage is the money factor. That is why online tradefairs are more popular now when everyone is trying to save as much money as they can. It is also helping to know that communication aren't hindered at all because of the online nature of the franchises fairs. Panel discussion, live chats and conferences are all possible and it's really important to realize that. With technologies developing faster it will be more convenient to tradeshow online.